Ikiranga ubwiza CoverGirl cyatangije umurongo wambere wita ku ruhu, Clean Fresh Skincare, umurongo w’ibikomoka ku bimera 100%. Ku nshuro ya mbere mu myaka 60, ikirango kimaze kurenga amavuta yo kwisiga mu cyiciro gishya cy’ubwiza. ibicuruzwa: Hydrated Cleanser, Priming Glow Mist, Cream Amazi adafite uburemere, Guhindura amavuta yubusa ya Moisturizer hamwe na Cream ikosora uruhu rwumye.
Umuyobozi wungirije wa Amerika y'Amajyaruguru, Coty (isosiyete ikomokaho ya CoverGirl), Andrew Stanleick yagize ati: "CoverGirl ni igicuruzwa kigaragara mu mwanya wo kwisiga gifite umurage ukomeye mu bicuruzwa byita ku ruhu, bityo kwinjira mu cyiciro cyo kwita ku ruhu byari ubwihindurize bisanzwe ku kirango." mu itangazo. yagize ati: "Turabizi ko abaguzi bumva uruhu kurusha ikindi gihe cyose kandi bifuza ibicuruzwa byita ku bicuruzwa ku giciro cyiza. CoverGirl Isukura Fresh Skincare nibyo gusa, kandi ntidushobora gutegereza kugeza iyi formula idasanzwe kubakunzi ba CoverGirl kwisi yose. amaboko n'amaso. ”
Ibicuruzwa byita ku ruhu bisukuye byakozwe nibintu bisanzwe nkamazi ya cactus, amavuta yimbuto yimbuto nziza, amazi yumurabyo na vitamine C kugirango bifashe hydrata no kunoza imiterere yuruhu hamwe nijwi. Icyegeranyo gishya nacyo cyemejwe ko kitagira ubugome na Cruelty Free International idaharanira inyungu, kandi irashobora ubu ubisanga muri make ya make aho CoverGirl igurishwa.
Muri 2018, CoverGirl yabaye marike nini yo kwisiga yabaye Leaping Bunny yemejwe na Cruelty Free International, bivuze ko ibicuruzwa byayo byose byemejwe ko nta bugome bugurishwa aho bigurishijwe hose. , garanti yemewe ku isi yose yerekana ko ibirango byiyemeje kurangiza igeragezwa ryinyamaswa kubicuruzwa byabo.Kugirango byemezwe, CoverGirl igomba kuba yujuje ubuziranenge, nko gushyira mubikorwa gahunda yo kugenzura ibicuruzwa no gukora igenzura ryigenga ryurwego rutanga ibicuruzwa hamwe nababikora.Kandi, birakwiye tumenye ko CoverGirl, ikirango cyemewe na Leaping Bunny, ntigurishwa no mubushinwa.
Mu ijambo rye, Ukonwa Ojo, umuyobozi mukuru ushinzwe kwamamaza muri Coty, yagize ati: "Turabizi ko tutari twenyine mu gushaka inganda z'ubwiza zitarangwamo ubugome bw'inyamaswa." Ati: “Kandi, ku bufatanye na Cruelty Free International, [turahamagarira abandi kwifatanya natwe mu guhindura ibyo biganiro mu bikorwa.”
Nubwo ubu CoverGirl idafite ubugome bw’inyamaswa, ibicuruzwa byayo byinshi ntabwo bikomoka ku bimera kuko bishobora kuba birimo ibikomoka ku nyamaswa nk ibishashara na karmine.Nyamara, nyuma gato yo kwiyemeza kutagira ubugome, CoverGirl yatangije umurongo wambere w’ibikomoka ku bimera, bizwi kandi ku izina. Isuku nziza.Biboneka kubacuruzi mu gihugu hose, icyegeranyo gikubiyemo ibicuruzwa bine bitarimo inyamaswa: Uruhu rwamata yuruhu (amata ashingiye kumata ya cocout hamwe n'ikime kirangirira mu gicucu 14); Cream Blush (Ibara ryiza rya Plumping Umusaya hamwe na Acide Hyaluronic Acide); Cooling Glow Stick, itara ryaka cyane mu bicucu bine; Amavuta yiminwa ya Tinted, amavuta yiminwa yuzuye ya CVS. Usibye kuba adafite inyamaswa, ibyo bicuruzwa ntabwo birimo phthalate, amavuta yubutare, formaldehyde, talc, parabene, cyangwa sulfate.
Umwaka ushize, CoverGirl yashyize ahagaragara verisiyo y’ibikomoka ku masoko izwi cyane ya Lash Blast.CoverGirl mascara ya mbere y’ibikomoka ku bimera irimo amavuta ya argan na marula kandi iboneka mu bicucu bine: Dark Brown, Umukara, Ultra Black na Jet Black.
Ushaka kumenya byinshi kubijyanye no kwita ku ruhu rw’ibikomoka ku bimera, soma: Rihanna Yagura Ikirangantego GIKORESHEJWE NA VEGANI Y’IMBORO Y’IMBORO Pharrell Williams Yatangije Umurongo W’ibitsina By’ibimera By’ibicuruzwa 8 Byiza bya Vegan Moisturizing Products
Igihe cyo kohereza: Gashyantare-18-2022